If you are planning to breastfeed, congrats! It's super rewarding, but it is also takes a lot in the early days -- a lot of time. Newborns can feed for up to 45 minutes. Plus, they may want to eat as frequently as every 1.5 hours (ahem, Ava). Here's a quick list of items that kept me and the nugget comfortable during, and in-between, feeding sessions. Also, check out myguide to getting breastfeeding off to a great start.
My Brest Friend Pillow. I have this and the Boppy. For those early days when Ava was so small, the Boppy just didn't cut it. You need baby to be up high, close to the breast so that you're not hunched over. The Brest Friend helps you get baby at the right height, plus it has back support. It was truly my brest friend. See what I did there?
Bravado Nursing Bras. Get yourself a few nursing bras. You will need to get the boobs out quickly and efficiently. Plus, no underwire, gals. Unless you want plugged ducts. And I don't think that you do!
Nursing Pads. Opt for cotton, so that they are breathable. And change them frequently if they get wet to avoid thrush. I liked these. I did NOT like the disposable pads. They can stick to your nipples when they dry. Serious ouch.
Lanisoh. You won't always need this, but use it after every feeding in the early days to avoid sore nipples. Or, coconut oil works just as well.
Arm's Reach Mini Cosleeper. This isn't a must-have for everyone, but it was for me. For frequent nighttime feedings, there was nothing better than just rolling over to grab the nugget and pull her close. No need to step one foot out of bed. We used this instead of a bassinet or pack n' play.
Breast Pump. Check with your insurance. They're now covered under the affordable care act.